BEING COFFEE ROASTERS

Being Coffee Roasters was founded in the heart of Madison, Wisconsin. Their company wanted a complete rebrand from their old Identity; they wanted to modernize their entire brand. They were looking for a creative design with no reference to coffee beans or coffee references. So after a few ideas, I created a skull and crossed bones design instead of using the bones. I switched out the bones for a coffee leaf branch. I chose to use this design because it stood out and followed the direction the brand wanted. BEING Coffee Roasters is a brand that separates itself from competitors with a recognizable and distinguished logo.