Surf Rodz Black Friday Sale Design

Surf Rodz, a LongBoard Truck company rooted in Seymour, Connecticut, epitomizes the coastal lifestyle and thrill-seeking ethos. In anticipation of their Black Friday sale, they sought a promotional campaign that honored the holiday spirit and mirrored their brand essence.

Inspired by the confluence of Thanksgiving and Christmas, I crafted a design seamlessly blending autumn's warmth with winter's festivity. The imagery merges fall leaves, serene snowscapes, and a lively Christmas tree adorned with gifts, symbolizing the shift from gratitude to jubilation.

Adding a whimsical touch, iconic holiday characters—a Thanksgiving turkey and a Christmas puppy—gracefully skateboard, embodying Surf Rodz's adventurous spirit.

The color palette mirrors the seasonal transition, intertwining autumnal browns and oranges with classic Christmas reds, whites, and greens, creating a visually captivating experience.

Typography strategically conveys the message, employing a straightforward sans-serif font for readability and a bold sans-serif font for the sale title and codes, ensuring prominence amidst the vibrant visuals.

Adapted for various digital platforms, the design comprises three differently sized promotional ads tailored for emails and social media, maximizing outreach and engagement.

Surf Rodz enthusiastically embraced the design, utilizing it for their Black Friday Sale promotions, effectively capturing the holiday essence while upholding their brand identity.