Surf Rodz Halloween Sale Design

Surf Rodz, based in Seymour, Connecticut, aimed to enhance its Halloween sale with captivating email and social media designs. My task was seamlessly blending spooky elements with playful undertones while staying true to the brand's identity.

Using provided imagery, I incorporated Halloween-themed characters like witches, ghosts, and skulls, infusing the design with a chilling yet engaging atmosphere. Carefully integrating these elements ensured a cohesive and captivating aesthetic.

A curated color palette of black, purple, white, green, and orange evoked the eerie essence of Halloween, setting the stage for a hauntingly delightful experience.

Shapes like skulls and spiderwebs were strategically used to convey sale information, maintaining clarity and coherence.

Typography played a vital role, with the whimsical Shlop font paired with the modern Tallow Sans Pen font reinforcing the Halloween theme and brand persona.

Crafting three distinct ad variations ensured versatility and maximum impact across different platforms, ultimately driving engagement for Surf Rodz's Halloween sale.